Fundraising Toolkit
Everything you need to promote your cause's ShopDonation link and raise free donations online.
Register your cause to get your own link.
Register a cause
Everything you need to promote your cause's ShopDonation link and raise free donations online.
Register your cause to get your own link.
Register a cause
Drive clicks
Explain the impact
{link} is replaced by your own cause link.
Support our cause when you shop, at no extra cost
Turn everyday shopping into support for our cause
{link} is replaced by your own cause link.
{link} is replaced by your own cause link.
Businesses buy online too, and often a lot. While an individual raises around €5 per month, a business can raise €100 to €500 per month. Ask an employer or local business to make their purchases through your link.
Example email to an employer
Tips from some of our most successful causes:
Start with people who already shop online
Everyone knows someone who shops online a lot. Ask them first: they can raise recurring donations through their normal purchases.
Send gentle reminders
People forget. A short update every couple of months keeps your link top of mind and stops donations from dropping off.
Promote during popular shopping periods
Remind your network around Christmas, Black Friday and the start of the year, when holidays are booked. Every big shopping moment is a good time.
Focus on high-impact purchases
Some purchases raise much more: insurance (around €35), car insurance (around €60), phone contracts and utilities (around €30).
A few cookies show us how the site is used, so we can keep making it better. Even if you only allow necessary cookies, your purchases still generate free donations.
Needed for the site to work and to register your purchase, so your cause receives the donation.
Shows us which pages work, so we can improve the site and raise more for causes.
